Award Winning Own Brand Ranges

Our Own Brand ranges are second to none, covering all categories from entry level to premium, with over 600 lines all offering a minimum of 25% POR.

Farm Fresh

  • Over 190 fresh fruit and veg lines

  • All minimum 25% POR or better

  • Sourced directly from grower for better availability and freshness

  • Improved packaging and smaller cases

  • Great value for the shopper

Farm Fresh Products

Happy Shopper

  • Mid-tier own brand range

  • A quality alternative to brand leaders

  • Over 240 lines across key categories

  • Minimum 30% POR or better

  • Attractive long term multi-buy offers

Great Quality Products

Discover the Taste

  • Premium chilled range

  • Over 25 lines available

  • Minimum 30% POR or better

  • Top quality and taste for the discerning shopper

Premium Products

Discover the Choice

  • Mid-Tier award winning range

  • Over 130 lines available

  • Minimum 25% POR or better

  • Long term multi-buy offers, attractive to shoppers

Great Choice Products

Euro Shopper

  • Entry level value range

  • Over 70 lines across various categories

  • Minimum 30% POR or better

  • All price marked products

Permanently Low Prices Products