Competitive cost of goods

£1m pricing investment to lower wholesale prices

As part of our Investing in Partnership program, have invested £1 million to reduce our wholesale prices to our retailers.

• We check our 300 Must Buy lines weekly to ensure they're the same or cheaper than the major competition (these are best selling products that convenience stores should be stocking)
• We check an extra 900 products monthly to keep them highly competitive
• All other lines are price matched against competitors to offer our retailers the best possible value
• We have slashed the cost of 2 litre milk by 6p